Beatrice Dixon, the founder of The Honey Pot Company says sales have risen by 50% because of recent support since people tried to spam the company with negative reviews.
For about a month, The Honey Pot company received negative reviews that left them at 1-2 stars on most of their review and social media pages.
White people left comments stating that the company’s latest commercial with Target was “racist” and “discriminating against white people.”
One of the reviews read:
“Black girls are empowered using this product… I guess whites girls aren’t. I’ll be letting Target know about this racist company,”
A lot called for the boycott of Target and The Honey Pot company products.
Here’s the commercial if you missed it:
Here’s a few reviews left on Trustpilot:
Honey pot: I just want the next little black girl with a great idea to be able to succeed.— Baddie (@FlyteesC) March 2, 2020
White people: pic.twitter.com/eg0ek6YmJr
Many also left negative reviews on Target. Target released a statement to BuzzFeed news saying that they’re aware of the negative reviews, and they’ve started removing them.
They continued on to state:
“Target has a longstanding commitment to empowering and investing in diverse suppliers that create a broad variety of products for our guests. We’re proud to work with Bea Dixon and The Honey Pot team to highlight Bea’s journey to build her brand and bring her products to Target.”
Beatrice Dixon, the CEO of The Honey Pot Company says sales have risen 50% on monday since the wave of backlash and negative reviews.
She says the overwhelming support after the spam of racist comments on Monday doubled their sales across their company resellers, in just one day.