Burberry is under fire releasing a very intensive hoodie in their fashion line.
The Brand is being insulted online as extremely insensitive, and having definitely done it one purpose knowing what the symbols of a Noose and hoodie meant, especially this month.
They released a statement saying they didn’t mean to, and it was inspired by a “Marine” theme. Here’s the apology:
We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection. Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake.”
Marco Gobbetti, Burberry chief executive officer continued on to say:
“Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake,”
A noose is a primary symbol of hate in the black community, and used countless times as a means to threaten and scare black people.
People are saying that it also hurts those suffering from depression and mental health problems.
The UK’s Mental Health Foundation also criticized the concept saying,
“It is disappointing to see this representation in our day and age considering how much ground we have covered in mental health in recent years,”
There are also speculators that say Burberry is trying to do damage control by trying to shift the discussion of the Noose on the Hoodie, to make it a mental health discussion instead of a Black issue.
Liz Kennedy, who featured in the walk, said she voiced her concerns to Burberry but she was ignored,
View this post on Instagram
@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry.
Gobbetti said he called Kennedy to apologize after becoming aware of the product.
The black community is currently enraged at the Noose around the hoodie on all social networks.