Burberry is under fire releasing a very intensive hoodie in their fashion line.
The Brand is being insulted online as extremely insensitive, and having definitely done it one purpose knowing what the symbols of a Noose and hoodie meant, especially this month.
They released a statement saying they didn’t mean to, and it was inspired by a “Marine” theme. Here’s the apology:
We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection. Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake.”
Marco Gobbetti, Burberry chief executive officer continued on to say:
“Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake,”
A noose is a primary symbol of hate in the black community, and used countless times as a means to threaten and scare black people.
People are saying that it also hurts those suffering from depression and mental health problems.
The UK’s Mental Health Foundation also criticized the concept saying,
“It is disappointing to see this representation in our day and age considering how much ground we have covered in mental health in recent years,”
There are also speculators that say Burberry is trying to do damage control by trying to shift the discussion of the Noose on the Hoodie, to make it a mental health discussion instead of a Black issue.
Liz Kennedy, who featured in the walk, said she voiced her concerns to Burberry but she was ignored,
Gobbetti said he called Kennedy to apologize after becoming aware of the product.
The black community is currently enraged at the Noose around the hoodie on all social networks.